Skipped down to darling harbor last weekend for two days of design related everything at Semi Permanent. It was a mixed year, as it usually is – with a jumble of design thinkers, illustrators, photographers, studio managers with the addition of a director (Hello Roman Coppola) and a paper artist – both of which I’ve been yet to see at an SP event prior…
What was solidly amazing:
• Kelly Anderson spoke like an absolute goddess (of design). Her ethos was incredible – her creative process originally stemming from teenage obsessions with lo-fi music and physics, she demonstrated how often it’s one’s weird side-projects that shape our idea of what design is (or could be). She pushed the notion of seeing differently – questioning what is around us in order to improve, or should I say completely reinvent for the better – the design objects that become a part of our lives. Everything we interact with. The phrase “Disruptive Wonder” was dropped – her ethos of what designers should be trying to achieve. Hugely polished and ground shatteringly intelligent talk.
• Roman Coppola spoke all the way from LA via google hangout. He went into the unusual methods of idea generation for his film clips and side projects. He brought his mum on (cue awwww-ing). Then he brought Jason Schwartzman on (cue mass female hyperventilation). Streamed the latest video the two had created together, which is undoubtedly one of the greatest pieces of advertising I’ve seen in some time:
He finished with a live snow leopard. The whole thing shone with Hollywood insanity. In a good way.
Vince Frost from Frost Design in Sydney talked about some recent projects, a favourite of which was the redesign of a way-finding hut in china town, which finished up as a giant glowing lantern. Very clever. He really demonstrated how breaking a concept down into it’s simplest form looks easy, usually isn’t – and always has a nice purity to it.
The final talk that really grabbed was by Florian Schmitt from Hi Res in London. Verging on art, the work they produce manages to use technology not just for the sake of it, but to really say something. I remember back at college steering away from inessential complexity – (why focus on techniques when you can focus on ideas) – and likewise have always held a similar opinion on using new technologies with no real reason. But this was the first time I’ve seen a concept take on a whole new life through new media. Also inspiring was his free-spiritedness: “Life is trying things to see if they work out”.
We’ll finish with the leopard.

































